Young Ones Winner 2026
Your (Technically) Professional Family
Problem:
Best Buy used to be the place to explore new technology and feel inspired. Now, with online shopping taking over, many see it as outdated
Insight:
People often turn to their family members first when they need help with technology because it feels easier and more personal than calling a store or service line
Idea:
We are positioning Best Buy as the professional version of that “family tech expert.” It shows that customers can get the same friendly, trustworthy help they’d expect from family, but with real expertise, patience, and results
Tech Support Hotline
Best Buy opens a free 24/7 emergency tech support line for anyone dealing with tech fails. Anyone can call and immediately be connected with a real support agent, not a robot, not an AI assistant
Tech Therapy Couch
People passing by can sit and chat with a Best Buy team member about their tech fails or just their day in general
Uncle Shanes Tech Tutorials (Gone Wrong)
Every family’s got that relative who insists they’re the “tech guy . Shane plays that guy. He makes hilariously incorrect, overconfident “tutorials” showing the wrong way to fix common tech problems
Gate 404: Tech Errors Depart Here
